I've used many mascaras but this is the best!
Bold & Beautiful Mascara
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Precision-formulated for the delicate eye area. Instantly lifts, brightens, and defines while nourishing the skin around the eyes for a rested, refreshed appearance.
For All Skin Types
All Skin Types
Combination
Dry
Normal
Sensitive
Targets Concerns
Fine Lines
Puffiness
Dark Circles
Loss of Firmness
Uneven Texture
Key Benefits
Firming Peptides — Supports elasticity and tone around the eyes
Cooling Actives — Reduces the look of puffiness and fatigue
Buildable Pigment — Defines and brightens without harshness
Skin-Kind Formula — Ophthalmologist-tested and gentle for daily use
How to Use
1. Start with clean, dry eye area. 2. Apply a small amount to the target zone. 3. Blend gently with fingertip or brush, working outward. 4. Allow to set for 60 seconds before layering additional makeup.
Why You’ll Love It
60 sec
Visible results
Peptide-rich
Formula
Buildable
Effect
Long-wear
Finish
Bold & Beautiful Mascara
Sale price$21.60
Regular price$27.00 (/)
This product is rated 4.9 of 5.0 stars.
It has received 80 reviews.
Customer Reviews
Overall rating: 4.9 / 5 from 80 reviews.
Gives great coverage for a deep perfect color that perfects your looks. My only dislike is that it tends to clump with multiple applications.
I have only used it for a short time but am pleased with it!
I feared it would be clumpy but NO. I love it.
I would like the bristles to be a little Longer, but overall lengthening formula is great.
As a Senior Woman, this mascara makes my lashes look years younger, Very happy with it.
Easy to apply fast eye lashes were covered well
My eyelashes are sparse at best. . This Bold and Beautiful masacara adds 'oomph' and 'aaaah' to all the right bits of my eyelashes. . I'm really pleased with this and would now like to try the other colours!
This is great mascara! Finally! I’m in my late 50’s and don’t have as many lashes. I have had a hard time finding a mascara that gives me volume and doesn’t flake.
goes on very nice. Gives me a nice extension of my lashes.
I really like this mascara. Good brush that separates the lashes.
Easy to apply. No clumps. Good separation.
The mascara is amazing. It is very pigmented, one application on my very light eyelashes brought out my eyes with a pop. I used black and it’s a bold black. I’m thinking about trying brown for every day, I love this mascara. I also have very allergic eyes. I cannot wear most commercial mascaras. This does NOT irritate my eyes at all. No itching or scratching feeling.
Great coverage and makes my lashes look nice and full
This is the best mascara I have ever used. My lashes feel healthy and are amazingly long. No need for false lashes for sure!
This mascara goes on easy and fully coats the eyelashes
I love the way it goes on, stays on and the results all day.
LOVE this mascara but dis not like the thinner tube which was supposed to extend lashes . . . . just an FYI.
Just one layer does the trick. Very natural looking which is what I love.
Great Mascara , easy to apply and stays on all day!
It makes my eyes look amazing. Great coverage and no clumping.
It does not flake and looks natural. Love it.
I have been trying different mascaras lately and this is by far the best to date. I am 72 years young and this really lengthens and separates my lashes!
This product makes my lashes twice as long. . no kidding.
I do like the lash coverage. Goes on easily. Great Black color.
Mascara works very well! Love it! I also have on the instantly flawless foundation in light/ medium and the the Natural Radiance Body Perfector! Looks great together !
Love this mascara! It’s perfect for someone who has a sensitivity to most mascaras. Stays on well.
At my age of 75, eyelashes become sparse. It's hard to find a mascara that doesn't look clumpy when you get enough on them to show up. Well, this product fits the bill. I'm very happy with this product. Thank you.
Really makes my lashes long without clumming
Love the fullness this mascara provides. The applicator brush is a perfect shape and easy to use. The product does not flake or smear. I’m back for my 3rd tube!
This is my go to mascara. The only one I use.
This is the best mascara I’ve ever used. It elongates lashes without clumping. Absolutely beautiful!
I have Sjogren's Syndrome, an autoimmune disease that affects my eyes. After trying over a dozen mascaras, yours is the first one that doesn't cause me problems. Thank you!
Absolutely love this mascara. my lashes look longer and is easy to remove
Great mass, just mascara ,very intense color, just need one coat
I love this mascara so much I’m back for more! It makes my blonde eyelashes look so full!
Love this mascara! The best I have ever used and I’ve tried and used many different brands. This has become my #1 go-to mascara and I will keep buying it. Makes my lashes look long and voluminous without looking too fake. I highly recommend this mascara!
This is a great product with just enough shimmer to make my skin look dewy and not dry (like it is)! I live in the Nevada desert, so I love this stuff. I told my sister in NC about it and she already got it - and loves it too!!!
Easily made my blond/gray lashes very noticeable! Thanks!
This mascara was great. Did not flake when dry. Application super easy. Provided lift and length.